Want Help Fixing Your Facebook Ad Campaigns?
Get Hands-On Support For Your Facebook Ad Campaigns (Including Rapid Fire Testing!)
...PLUS access my agency's Campaign Implementation processes, monthly training calls, and comprehensive FB ads training!
Here’s a story that might sound familiar…
THE HARDEST PART ABOUT RUNNING A FB AD BUSINESS …
Onboard client.
Client sets high expectations but you’re confident you can get the job done.
Launch campaigns.
Right out the gate the KPI’s are way off.. And you’re not exactly sure where the bottleneck is.
You frantically start making changes hoping that something will stick, but inevitably it only makes things worse..
By now your new client is breathing down your neck and “suggesting” changes to make.
A few weeks later your client walks.. Leaving you to hustle for a new client. AGAIN.
What if I told you there was a way to stay on top of all these changes and crush your campaigns?
So you can stop losing clients after the first month to poorly performing ads...
What if you were able to get your clients amazing results right out the gate?
Such amazing results that they then referred other clients to you All. The. Time.
So that you spent less time and resources scrambling to get that next client.
As a Facebook™ Ads Marketer you've no doubt experienced the struggle of launching a client's campaign and watching as it crashes and burns...
And then frantically trying everything you can to turn it around, motivated by the fear of losing a client yet again..
The industry average churn rate for us FB marketers is 30% - which puts you in the position of always hustling for new clients.
And when you are always frantic for new clients, it’s hard to serve your current clients at the highest level possible.
It’s hard to stay on top of what’s working and what’s not.
And...it’s hard to get out of your own way, take a step back and look at your client’s campaign from a non emotional perspective.
But what if you could...
Oftentimes we think on-boarding and landing new clients into our business is the hardest thing...until you start running the campaigns.
EVEN WITH the most stringent of audits, it can be hard to tell how results are going to pan out - especially in the early stages - and with the platform CONSTANTLY changing, it's even harder to stay relevant to what's working right this moment (because the reality is that what worked last week oftentimes isn't going to cut it anymore).
Sure, you can stay across all the blogs and Youtube channels, but without a community of people in the trenches sharing their own observations, staying relevant as a FB Marketer is near impossible. And the articles and updates aren't going to help you when the client starts anxiously sending emails demanding updates on why things aren't panning out the way you said they would.
So why hands on support?
The fastest way to get a campaign back on track is to optimise and address bottlenecks - whether that's a potential pixel issue, an account flag, or just soft stats that are out of whack! And the fastest way to spot these is to actually go in the account. This is why I wanted to ensure that the support we provided in FATC wasn't just a whole bunch of written stuff and online homework but rather my actual team going into your accounts to help you get them back on track and bringing in the results.
I also wanted to make sure that this kind of support was accessible and affordable - as I can remember in my early days as a FB Marketer having to shelf out thousands of dollars on consultants (which often meant there was no money left in the pot to pay myself, or worse - I would be in the red with the account trying to save it!
It's the first of it's kind in the world and - because of the hands-on nature of the support, we do limit spaces.
When you sign up now I'll also throw in the full Rapid Fire Testing methodology - a step by step on how to split test offers, messages, and creatives to save you time and thousands of dollars on wasted ad spend!
- Have access to handpicked EXPERTS across all niches: So that you can get their advice on setting up campaigns, optimizing, scaling and troubleshooting.
- Get hands on experience: So that you don't have to feel like a fraud messing around in an account.
- Develop your skills and expertise: So that you can crush campaigns and earn word of mouth referrals.
- Tap into a framework: So that you can cut all the work in half by systematizing the set up and management of your clients campaigns?
-
Increase the number of months clients stay with your business: So that you can spend time GROWING YOUR BUSINESS rather than scrambling to keep it afloat.
- Deliver exceptional results WITHOUT it needing to take you years of experience to become the expert.
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Make Money: For clients and yourself.
THIS is my mission - to arm you with the unwavering confidence & skills to deliver on client expectations!
Hey I'm Cat Howell
Five years ago I started to get contracted out for Facebook advertising by some smaller clients.
But - if we're being honest - I had no idea what I was doing.
And because I lacked the confidence in my services, because I doubted in my ability to get clients results - I kept undercharging myself and stunted my own growth for the longest time.
Losing an account can be one of the hardest blows to your confidence.
Even though I would be getting good results for some clients, it felt like I was always losing accounts and would I'd subsequently dip into these really big lulls where I started to doubt everything and even started to doubt being a Facebook Marketer.
I felt like a fraud that was mostly guessing her way around an account.
And because I was always undercharging, my only option to try and turn poor performing campaigns around was to tap into consultants (I couldn't even afford to hire contractors) - which cost me way more than I care to think!
It wasn't until I'd spent a SH!T TON of client money and lost a SH!T TON of accounts that I started to stitch together some tactical strategies that seemed to be getting great results.
I now run a seven figure FB ads agency and have worked with clients like FUJIFILM, Contiki, and Coca Cola and I've also had the immense honor of mentoring over 2,000 Facebook marketers and agency owners just like yourself - meaning I'm exposed to OVER 30 ad accounts on ANY GIVEN WEEK!
And I've helped hundreds apply the framework and position themselves as world experts in the space!
And today I want to give you an opportunity to BYPASS HAVING TO LOSE HUNDREDS OF CLIENT ACCOUNTS and gain the confidence and skill set that will allow you to grow your own business and client results. Win-win!
Introducing
FATC (Facebook™ Ads That Convert): A monthly membership where you have access to HANDS ON SUPPORT (AKA your dream team) to help fix your ad campaigns.
PLUS comprehensive training and access to a replicable framework for setting up, launching, managing, and scaling your FB Ad campaigns and achieving positive ROA within a couple weeks.
I've spent the last three years building out this framework and it's based off of hundreds of ad accounts I've personally worked on or helped troubleshoot.
The process is one we developed exclusively in the agency - it's made up of three phases, and at the end of it you will come away with a campaign not only delivering you cheap leads and sales, but extremely high quality leads as well!
Which means one happy client!
Now Just Imagine...
- Knowing and being able to attract the most lucrative types of clients, and how to pitch for your services to land clients willing to pay your fees...
- Being able to onboard your clients with the right expectations (and how to see if their stuff will even work)...
- How to setup the campaign that will save you hours of time and budget, AND easy lead wins for your client...
No more having to rely on Facebook Support - unlock your own Dream Team and never stress about your client campaigns again!
The membership is like unlocking your very own box of private consultants and world-class experts ready to lift up their sleeves and help fix & troubleshoot YOUR campaigns! And the best bit - it'll cost you a FRACTION of what it would cost to lose a client or hire private consultants!
Bypass the heartache and stress and avoid costly campaign pitfalls, ensure maximum campaign ROA, and solve sticky situations in a fraction of the time by tapping into your very own Dream Team!
6 Common Freelancer/Agency Pitfalls
pitfall #1:
A membership costs too much
Consider the cost of losing just one client.
Assuming you’re charging at least $1500/month for that client... (***which you absolutely should be!) The loss of that client will cost you at least $1500 while you scramble to find a replacement.
With that money you could have your very own dream support team for all your client campaigns for months!
How much more would you charge, how many more clients would you onboard, and how much more would your business thrive if you had unfaltering faith in you or your team's ability to deliver on client expectations?
Bypass the heartache and stress and avoid costly campaign pitfalls, ensure maximum campaign ROA, and solve sticky situations in a fraction of the time by tapping into your very own Dream Team!
pitfall #2:
I'm doing just fine myself
Don’t you want to be MORE than just ‘fine’?
With all the changes Facebook™ makes to the algorithm, what’s working with FB ads changes on a week to week basis.
And if you’ve ever spent any real time inside of ads manager, you know that Facebook™ doesn’t always behave the way that “it should”...
Doing 'just fine' will cost you clients!
Get inside a community to see what’s ACTUALLY working on a week to week basis.
With FATC you can get cutting edge insights from FB ad experts who are responsible for millions of dollars per year in ad spend.
The membership is like unlocking your very own box of private consultants and world-class experts ready to lift up their sleeves and help fix & troubleshoot YOUR campaigns!
pitfall #3:
I will just pay for a consult
And where to from there?
You’ll be left with a million and one unanswered questions and nothing tangible to move forward with.
Not to mention the cost of a consult which can range between $300/hr up to $1500/hr for a highly sought after expert. Plus the money that gets wasted or clients that walk while you wait to get on that experts books.
Do you really think you can troubleshoot or optimize an entire campaign in just ONE hour??
Save those dollars for a week on the beach. Tap into experts at your fingertips right when you need them!
pitfall #4:
There are plenty of free online courses out there…
Wading through numerous blog posts and free online webinars is not only frustrating but time-consuming! Time is precious and it’ll cost you. Don't spend your days, weeks, life searching for the right pieces to the puzzle.
Besides, those having success with FB ads are constantly testing, optimizing and troubleshooting.
This is not something you can learn from an online course or a YouTube video. There's actually a systemized process AKA FRAMEWORK that will guide you through these steps.
This framework is key and only available inside FATC. Don't waste your time and life searching. Get access and move forward!
pitfall #5:
I've already spent money on other programs…
Well if you are reading through this my guess is that program didn't quite work!
Which is all too common these days. Managing FB ads is a very dynamic process. It's not about setting up one ad campaign then making millions.
And although you get access to step by step training in FATC, it's really the hands on support that is helping 100's of other FB marketers succeed. By NOT tapping into that support, you will continue to fear taking on new clients. And you will continue to loose clients because they are not getting the results they want. That right there is money LOST!
pitfall #6:
I just need one more client…
Ah yes just one more client and then syndrome.
You wouldn't go out and buy all new furniture for your house before it's built would you? Then why would you go out and try to land a bunch of new clients before you had a foundation and support in place?
Look one more client is not going to change your life...yet. And even if you did get that next client, how long before they leave? Or worse ask for a refund because they feel taken advantage of.
Best to learn the framework and have support in place first. Then wow your clients and get lots more!
So What's Actually Inside
Request live support and get a FATC team member to help with your campaigns
- Weekly live calls for support
- Get support around ROA, scaling, audiences, tracking, funnels, DPAs, etc.
Private Facebook Support Group
- Hands on support inside a private FB group
- Hand picked experts at your fingertips
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Peer group feedback
Getting Prepped To Run Ads
Like A Boss!
- How to make your funnels compliant (including GDPR)
- Thinking like the algorithm
- Estimating Results
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Audience Mapping
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Tools used
- Industry Stats and more!
How to set up, manage and optimize campaigns
- Prepping the account
- Minimum viable funnel
- Rapid Fire Testing
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BOF retargeting
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Scaling
- Optimizing, bottlenecks and more!
Step by step standard operating procedures for campaigns
- How to calculate results
- Mapping out your funnel
- Setting up naming conventions
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How to setup reporting columns
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How to setup BOF
- How to setup retargeting and more!
Since support is a huge part of FATC here is a snippet of a live training call!
Plus You Will Also Get...
Use my money to gain real-world campaign experience
(and case studies!)
- Gain experience working on live campaigns
- Each month 12 students will be selected to work with 6 businesses
- One month of supported hands on campaign management
- Opportunity to "pitch" on going services
Get in the Top 1% of FB Ad Experts!
- Hit targets and benchmarks and we'll certify you as being one of the top 1% of FB Ad specialists!
- NEVER worry about where the next lead or client is coming from again!
-
**A six month membership is required to unlock the certification
Land new Clients!
-
Get listed on an Exclusive Freelancer Database
-
NEVER worry about where the next lead or client is coming from again!
- **A six month membership is required to unlock database
Get EVERYTHING you need to deliver
on client expectations!
You’ll get the full Framework, SOP's, step-by-step instructions, live coaching calls, and the most support you’ve ever received in any course or membership program.
WHAT'S INSIDE
LIMITED MEMBERSHIPS AVAILABLE If memberships are all taken you will be redirected to a waitlist page. If we feel you are a good fit for the program we will be in touch within 30 days.
The Framework - valued $493
Weekly Dream Team Support Call - valued $497
Private Facebook Support Group - valued $99
Campaign SOP - valued $2997
*FATC Certified - valued $1997
Total Value $6,086
Purchase Today and Unlock an Additional $3,541 in BONUSES!
BONUS #1 [valued $497]
1 x additional support call/wk
Can't make one of the weekly Dream Team support calls? No worries - you'll have two opportunities each week with an additional support call!
BONUS #2 [valued $1,297]
Agency Lead Gen Funnel
Get leads and clients on TAP using the very same funnel that generated us over $197,000 in new business!
BONUS #3 [valued $47]
Facebook Ads Calculator
Download and access the calculator to determine how much ad spend clients will need to dedicate to achieve targets. This little puppy is also a gem to bring into your sales calls with you and will help you close deals!
Purchase Today and Unlock an Additional $3,541 in BONUSES!
LIMITED MEMBERSHIPS AVAILABLE If memberships are all taken you will be redirected to a waitlist page. If we feel you are a good fit for the program we will be in touch within 30 days.
The Framework - valued $493
Weekly Dream Team Support Call - valued $497
Private Facebook Support Group - valued $99
Campaign SOP - valued $2997
*FATC Certified - valued $1997
BONUS #1: Additional Weekly Dream Team Support Call - value $497
BONUS #2: Agency Lead Gen Funnel - value $1,297
BONUS #3: FB Ads Calculator - value $47
Total Value: $7,924
GET IN NOW FOR ONLY $297/MTH!
Price Goes Up to $497/mth in...
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BONUS #4 [valued $147]
Beginner Support Call
If you're just at the start of your journey, don't worry - every Friday you will have access to a beginner support cal where the team will be able to help you set up pixels, tracking and your Business Manager.
This is a great option as well if you're training an Account Manager up across the basics of Facebook!
What You Get If You Act Today...
Niche Specific Framework - value $493
Weekly Dream Team Support Call - value $497
Campaign First Aid Kit - value $297
Agency Lead Gen Funnel - value $1,297
BONUS #1: Additional Weekly Dream Team Support Call - value $497
BONUS #2: Campaign SOPs - value $2,997
BONUS #3: FB Ads Calculator - value $47
BONUS #4: Weekly Beginner Support Call - value $147
Total Value: $8,071
GET STARTED FOR JUST $297/MTH!
Price Goes Up to $497/mth in...
countdown
00Hours00Minutes00Seconds
Which FATC Is Right For Me?
FATC ECOMMERCE IS FOR ME IF...
- You have clients selling online physical goods
- You are running ads to an online storefront like Shopify, Woo Commerce, 3DCart, BigCommerce or similar
- You have a client dropshipping
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You are generating sales through a funnel selling a physical product
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You are generating sales for subscription boxes
FATC LEAD GEN
IS FOR ME IF...
- You are generating leads for a local business
- You are working with a Chiropractor, Dentist, Realtor, Mortgage Broker, Gym, Plastic Surgeon or similar
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You are generating new customers for a restaurant, spa, hotel, car dealership and the like
FATC COACHING
IS FOR ME IF...
- You are working with an online coach or consultant selling a high ticket program
- You are working with a client selling a digital product
- You are list building for a client who is launching a program or digital product
- You are generating new members for a continuity program
Still Have Question's?
I think this might be "too basic" for me...
I have custom built an entire support crew of some of the world's BEST Facebook Marketer's to ensure that even the most advanced Facebook Marketer will constantly be learning new tricks and strategies.
I want to train my team....
FATC is the PERFECT way to up-skill your team, as we will essentially take care of all their training, questions, and support off your hands - so that you can focus on landing those clients and the processes and growth of your business and rest assured that client campaigns are being looked after. *Please note 1 person per membership allowed in the FB group.
What time are the calls, and what if I can't access these?
The support calls are only a FRACTION of what you get access to in FATC. They are held during the week and times vary depending on the niche you choose. However, don't stress, if you can't make these we record every single call and you will have access to all replays.
When does the membership start and finish?
The FATC Private Membership starts as soon as you sign up (LIMITED SPACES AVAILABLE!) - it's a month to month subscription and you can cancel your membership anytime.
What if I've never run FB Ads before?
We currently have two levels available for this membership - LEVEL 1, which is best suited to beginners goes straight from the basics and covers the foundations and how to get started. We also have a LEVEL 2 which is suited to Intermediate/Advanced marketers
What Level is best for me?
If you're not sure which Level Support Call to attend - you can take a short survey inside of the membership when you join which will advise you where you should begin.
Offer Expires In:
CUSTOM JAVASCRIPT / HTML
FATC IS FOR YOU IF...
- You want access to hand picked experts to help you on your campaigns
- You want hands on support for optimizing and troubleshooting campaigns
- You want to deliver results so clients stay with you longer
-
You want to develop your skills and expertise
-
You want listed on an exclusive freelancer database
-
You want to be part of an exclusive community
FATC IS NOT FOR YOU IF...
- You are a complete newbie who has never ran Facebook Ads before
- You don't want help and support from experts
- You think you can learn it all from YouTube Videos and FB groups
-
You aren’t willing to participate in an exclusive Facebook group
-
You aren’t realistic about what’s possible for your business.
My Promise To You!
My mission is to arm Facebook marketers with the unwavering confidence & skill set to deliver on client expectations!
I'm so tired of seeing Facebook marketers and agency undervalue and undercharge for their services and I now realise that a large part of this stems from a confidence issue in delivery.
How much more would you charge, how many more clients would you onboard, and how much more would your business thrived if you had the unfaltering faith in you or your team's ability to deliver on client expectations?
THIS is my promise & commitment to you! To provide you with the BEST and highest quality (and current) resources so you can start running ads like the boss you really are!
Meet The Dream Team
TOM HISCOCKS
Tom is one of the world's leading Facebook Ad marketers and consults some of the biggest brands as well as some of the biggest influencers in the FB marketing space.
He is singlehandely responsible to helping to generate revenues in the eight figure mark for ecom businesses.
CAT HOWELL
Cat is the Founder and CEO of Eight Loop Social, a successful Facebook Ads Agency that has worked with the likes of Contiki, FUJIFILM, and Coca Cola.
She handles over $500K in ecom ad spend per month, recent achievement is scaling a new brand from $20K/mth to just under half a million in revenue in under two months!
TAMRA FORDE
Tamra owns a FB Ads Agency based on the Gold Coast, in Australia and has made a name for herself as an expert in the lead gen space.
Recent results she's achieved include:
*10x a health and fitness coaches online program sales from $3K to $30K a month.
*$700 spend for a 20x return for several fitness gyms.
KAREN SAHETYA
Karen started her marketing career building strategy for leading apparel brands and entertainment studios at all the worlds top retailers before founding her own digital agency.
Since launching Brand Central Marketing, she's scaled medspas, gyms, dentists, yoga studios, mortgage brokers, and more with ongoing results at 8x return on ad spend for some clients.
RUTGER THOLE
Rutger is known as the King of Bots and has already helped hundreds of marketers and businesses to implement messenger bot strategies into their lead gen campaigns.
His recent wins include helping to generate over $100K in revenue for a new offer in a two month period using a bot.
JASON PORTNOY
Before helping create magic for other brands, Jason Portnoy launched True Rivalry in 2012and grew the brand presence in over 250 retail stores across North America.
He's recently helped take an ecom store from $2500 in sales to $100,000 in sales in 5 months and then over $350,000 in a month in under 12 months with an overall 330% Return on Ad Spend.
AMY BIDDLE
Amy Biddle is head of Luova Social. She's managed online sales and marketing for companies in such diverse niches as SaaS to cat toys.
Amy got her start online by flipping residential building lots using a combination of offline direct mail, and marketing on eBay.
She helps both Amazon and Shopify brands scale using Facebook ads. Her campaigns for clients have gotten consistently high ROAS, from 4x, 15x and higher.
KARYN WITHAY
Karyn specialises in creating Facebook ad sales funnels for eCommerce businesses in the fashion and beauty industry.
Karyn's re-targeting strategies have seen a skin care company increase their website conversion rate by over 85% and see a return on ad spend of 20.88X.
CAMERON WALTER
Cameron Walter, formerly
representing Facebook as a
'Facebook Marketing Expert', has
worked with over 250 eCommerce
companies to develop,
troubleshoot, and implement their
social media strategies. During
his time as a Facebook marketer
he has generated multi-millions
of dollars in profit and business
growth.
Cameron now alternates between
Freelance Work and managing the
growth of his own eCommerce
business, where he has generated
6 figures in revenue in less
then a year solely through
organic traffic
JORDAN CASOLI
In early 2015 Jordan co-founded a skincare eCommerce company that he quickly grew to $60k/month using Facebook ads as the primary traffic source.
Prior to that, he transitioned into full-time work as a Facebook ads freelancer specializing in eCommerce, helping companies to launch products, scale campaigns, and increase ROI.
Now, he's working as a Facebook ads specialist for Cat Howell.
ALEX AFTERMATH
Prior to founding 11:11 Digital, Alex was Head of Audience Development for Future Publishing PLC, an international digital publisher in the tech, gaming and entertainment verticals.
Recent wins of Alex's include 8x ROAS for a high end men's clothing client, delivering $188k in revenue (on a $22k ad spend) for them in 4.5 months
JODY MILWARD
Jody has managed over $400,000 in client's ad spend and returned over $4 million in revenue.
She's generated $240,000 in sales in one month for a client selling a $497 online program
Jody manages a global team of some of the best Facebook Marketers in the world, who have been behind the scenes working on 7 Figure Funnels and Campaigns for some influential people and brands in the online marketing space.
ANA MICKA
Ana is an experienced advertising strategist, media buyer and automation specialist with a proven track record of producing highly profitable marketing campaigns. Over the past year alone she and her team at Absolutely Social helped their clients sell over $4 million dollars worth of products & services through Facebook advertising.
She has filled high-end coaching mastermind programs and run multiple 6-figure launches and successfully run high-ROI evergreen ad funnels and automations for coaches and consultants.
ALEX STEWART
Prior to starting RockSolid Revenue in early 2017, Alex worked as a lead developer at numerous digital agencies in Scotland working with brands such as Pernod Ricard, Absolut, Edinburgh University and Napier University helping them roll out their digital strategy across various channels combining the best in modern web development and digital marketing to create a truly unique experience.
Recent results include:
Creating 8.8X ROAS in 10 days, generating $55916 from $6296 in ad spend for a mastermind event.
Generating 60 leads at a cost of $91.36 per lead for a high ticket coaching program
Generating 465 webinar registrations at a cost of $4.93 per registration.
MARSHA FUNK
Marsha is known as the strategist for Funnels and Facebook Ads. She has built well over 100+ funnels that have earned businesses 5 and 6 figures.
She was on a team managing ads that resulted in a 7-figure launch for a well known influencer in the online space.
Marsha's analytical and out of box thinking has attracted both agencies and end clients for consulting on strategies and funnel optimization, which has resulted in lowering CPL by half and increasing ROA.
So What Makes A FATC (Facebook™ Ads That Convert) Membership Different From Any Other Online Course And Private Facebook Group?
FATC is unlike any other course, program, or 1:1 coaching out there because it’s completely tailored to freelancers and small agency owners who want hands on support and access to THE BEST up to date training available. Not to mention the exclusive community where TOP Facebook Marketers hang out dishing out what is working TODAY to get RESULTS for clients.
In addition to the support (which is what makes FATC special) and next level training, you also get access to tools, funnels to land clients and funnels for clients and Facebook ad swipe files. Basically your course buying days are over!
Don’t take my word for it, check out what these members have to say
about their experience inside FATC!
FATC Member Experience
© 2018 Figure Eight Training and Development Ltd